Gross Margin by SKUExternal data needed
Ecommerce / Retail
Choose what to track
KPI Recommendations
Tracking setup for BrightCart Home Goods LLC — choose what to track or build a custom KPI.
Recommendations tuned for Ecommerce, Shopify Store, Amazon Seller, Retail, All Businesses, Wholesale, Distribution.
Tell BookSmrt what you want to track
Use plain English — the KPI Builder turns your request into a trackable metric.
Recommended for this business
Prioritized for your profile from 368 reviewed CFO metrics.
Ad Spend as % of SalesRecognized But Not Yet Implemented
Ecommerce / Retail
Cash Runway MonthsReady with a note
Universal CFO / Finance
Refund RateExternal data needed
Ecommerce / Retail
Merchant Fees ExpenseReady to track
Common Expense Monitors
Top Vendors by SpendReady to track
Universal CFO / Finance
Advertising as % of RevenueReady with a note
Common Expense Monitors
Merchant Fees Expense VarianceReady to track
Common Expense Monitors
Organized by business question
Explore metrics grouped around the questions owners actually ask.
Am I profitable?
Margin, net result, and cost-of-goods metrics.
Gross Margin by SKUExternal data needed
Ecommerce / Retail
Gross Margin %Ready with a note
Universal CFO / Finance
Gross Margin by Product LineExternal data needed
Manufacturing / Wholesale / Distribution
Is cash safe?
Runway, operating cash, and liquidity.
Cash Runway MonthsReady with a note
Universal CFO / Finance
Cash BalanceReady to track
Universal CFO / Finance
Cash ChangeRecognized But Not Yet Implemented
Universal CFO / Finance
Is revenue growing?
Sales, donations, and support trends.
Ad Spend as % of SalesRecognized But Not Yet Implemented
Ecommerce / Retail
Advertising as % of RevenueReady with a note
Common Expense Monitors
Merchant Fees as % of RevenueReady with a note
Common Expense Monitors
Are expenses under control?
Payroll, program ratio, and expense ratios.
Ad Spend as % of SalesRecognized But Not Yet Implemented
Ecommerce / Retail
Advertising as % of RevenueReady with a note
Common Expense Monitors
Merchant Fees ExpenseReady to track
Common Expense Monitors
Who owes us money?
Receivables, pledges, and aging.
AP AgingNeeds setup
Universal CFO / Finance
AR AgingNeeds setup
Universal CFO / Finance
AR Over 90 Days %Needs setup
Universal CFO / Finance
What do we owe?
Payables, vendors, and bills.
Top Vendors by SpendReady to track
Universal CFO / Finance
Vendor Concentration %Ready to track
Universal CFO / Finance
AP AgingNeeds setup
Universal CFO / Finance
What should we clean up?
Refunds, fees, and data-quality KPIs.
Refund RateExternal data needed
Ecommerce / Retail
Merchant Fees ExpenseReady to track
Common Expense Monitors
Merchant Fees Expense VarianceReady to track
Common Expense Monitors
What should we track next?
Suggested additions not yet on your dashboard.
Average Order ValueExternal data needed
Ecommerce / Retail
Cart Abandonment RateExternal data needed
Ecommerce / Retail
Conversion RateExternal data needed
Ecommerce / Retail